One would think it is a “no-brainer”.
Vision. Having a vision. Having a compelling, inviting “this is what company x wants to be when it grows up”.
But it isn’t a no-brainer. It is often touted as something that needs to be in place. Some pay lip service to it. Others take it very seriously.
Those that take it seriously, that truly believe in having a vision, it is those that stand apart from the “rest”.
They are the ones that get it:
Vision inspires.
Vision gives direction.
Vision unites.
Vision helps separate the wheat from the chaff.
Vision ignites purpose. And, purpose motivates. Intrinsically.
Got vision?